PHASE XI is a drawing board to shape the future, a game of questions and answers, played out with the cultural and creative industries and intended to design tomorrow’s society and business sector. This project was a journey for everyone involved, a trial protocol, a step forward, an expedition and an experiment. You will need both hands to read this book. You will have to spin it back and forth, switch perspectives and change directions. You might even be asked to turn it upside down. Perhaps you will lose your way here and there and then start a fresh at a different point. You will zoom in on aspects and then back out again. Doubtless you will disassemble the individual pieces and put them all back together later on. You could even be asked to bash something to smithereens. It is by no means far-fetched that this book will leave you annoyed and then astonished just an instant later. And at the end, we hope, besides the answers you will surely receive, you’ll have many new questions as well.